When you increase engagement on your social media posts, your audience is more likely to interact with your brand. Your content may be shared by others to their friends, increasing your reach to a wider audience.
The best way to boost social media engagement is by using customer-generated content (UGC). However, there are other digital marketing tactics you can use as well.
1. Use a Hashtag
Hashtags are an effective tool to grow a community and encourage users to engage with a business. Consider creating a branded hashtag for your business and use it alongside industry-relevant ones.
Hashtags are words or phrases prefaced with a pound sign (#). When used in social media posts, they index content for easy discovery by your followers and algorithms. They also drive higher engagement by allowing you to search and combine trending topics.
2. Create a Call to Action
A strong call to action can be a great way to get your followers engaged. This can include asking them to subscribe to your newsletter, like or follow you on social media, or even make a phone call.
To effectively spark action from your audience, your call to action needs to be straightforward and brief, clearly outlining what you want them to do and how to do it.
3. Ask Questions
Adding questions in the form of comments or posts can help you get your audience engaged. This type of content is also great for making your company more personable. People like to interact with businesses that are responsive and kind.
Vanity metrics are nice, but true engagement can help you turn followers into fans and customers. Creating engaging content can help you do just that.
4. Share Other People’s Content
When your audience scrolls through their social media feeds, they often look for content that interests them. Visual assets like videos, images, and info graphics are more likely to catch their attention.
Many individuals desire to be a part of a community, and sharing content from others can help establish that connection. Additionally, this approach can offer social validation for your brand, which may result in higher engagement and customer loyalty.
5. Share Other People’s Videos
Using video content is a highly effective strategy to boost engagement on social media. It’s also the best way to share news and other relevant content that is trending in real-time.
Many different types of videos work well on different platforms. Some are more fun than others. The type of content you should share will depend on your audience and what kind of reach you’re looking for. This is a common motivation for sharing content. People like to be at the cutting edge of what’s happening in their industries and the world.
Creating how-to videos and other educational content will help to meet this need. Piggybacking on current trends can also be an effective strategy. It can help your videos reach the top of trending lists. This will also boost engagement.
Adding visual content to your social media posts is one of the most effective ways to increase engagement. Videos and photos are more likely to catch your audience’s attention while endearing your brand.
Ensure to follow Instagram’s guidelines regarding content, such as no full nudity or hate speech. This will keep your posts from being deleted. Also, remember to include a link to your website!
6. Share Other People’s Images
A social media profile is a modern-day billboard that needs alluring imagery to draw your audience in and establish a connection. Colorful photos representing your products, employee social events, and customer stories perform best on social media.
Posting other people’s images on social media is a great way to connect with your audience. UGC content is usually considered more trustworthy than branded content.
Sharing other people’s images can grab your audience’s attention and boost engagement on your posts. Additionally, it can enhance your credibility and trust with your audience.
When sharing other people’s content, ask open-ended questions that allow for dialogue. For example, asking, “Do you prefer chocolate or vanilla milkshakes?” is an open-ended question that allows for discussion.
It might be time to change things if you need help to get engagement on your social media posts. Try posting more frequently or using different content types like GIFs, photos, or info graphics.
Adding humor to your posts can also help. For example, Chipotle uses relatable humor and anecdotes to engage its audience. This humor can encourage people to comment on and share your posts.